Pedata RV Center applauds the Go RVing Coalition’s 2010 advertising campaign.
Phoenix, AZ (Vocus) February 5, 2010 — Pedata RV Center applauds the Go RVing Coalition’s 2010 advertising campaign. The campaign officially launches in mid-February. It is designed to reach consumers with a wide variety of interest and media habits. The campaign focuses on the affordability of RVing with the tag line: Go affordably. Go RVing.
The Go RVing Coalition’s advertising lineup for 2010 includes exposure on/in the following media outlets:
- SPEED network (Trackside program)
- NBC (during Winter Olympics programming)
- Universal Sports
- Courtside signage during NCAA basketball games
- Fox Sports Net
- 26 MLB stadiums
- PBA partnership ads running on ESPN televised tournament events
- History Channel (Modern Marvels and American Pickers)
- History Magazine
- Top Ten Destinations Guide
- Travel Channel (National Parks Week)
- Food Network
- The Weather Channel
- Arthur Frommer’s Budget Travel
- Better Homes & Gardens
- Sherman’s Travel
- Ladies Home Journal
- Woman’s Day
- Good Housekeeping
- Internet advertising through banners on: Google, Yahoo, National Geographic, Weather Bug, Sherman’s Travel, Dogtime
The Go RVing Coalition effectively increases awareness of the industry through cost effective advertising and marketing. The group was formed in 1994 and consists of RV manufacturers, campgrounds, dealers, components suppliers, etc. Their mission is to provide relevant information to consumers about the benefits of RV travel.
Go RVing is investing $8.25 million dependent upon higher RV shipment forecasts by the University of Michigan. The 2010 budget is more than double the advertising budget for 2009. The budget increase made it possible for the campaign to span many market segments.
Gerard Pedata of Pedata RV Center suggested, “The Go RVing Coalition’s advertising plans for 2010 seem to be right on target. Recreational vehicle travel in motorhomes, toy haulers (http://www.pedatarvcenter.com/database/toy_haulers_inventory.asp), travel trailers (http://www.pedatarvcenter.com/database/travel_trailer_inventory.asp) and campers is more economical and a great way to travel these days. And adding in the market specific TV and print campaign will be a great way to introduce and bring more people to RVing”
For more information on Pedata RV Center, or current trends in the RV industry contact Gerard Pedata, sales(at)pedatarvcenter(dot)com or by phone at: 1-888-545-8314 or 520-807-0900. Or visit Pedata RV Center online at www.pedatarvcenter.com.